Complimentary Review

Value Based

Hong Tran Financial focuses on helping clients achieve their financial goals and advises them based on the long term effects of their decisions.

Unfortunately, most brokerage advisors will sell you whatever you want at the moment, which may not be in your best interests in the long term.

Competence

Hong Tran is a Certified Financial Planner® and is knowledgeable in integrating the areas of finance including budgeting, investments, taxes, insurance, retirement planning, and estate planning.

In contrast, the average brokerage advisor may have adequate sales experience, but lacks the knowledge to integrate all the aspects of financial planning into a cohesive implementation plan.

Alignment of Interest

As a Registered Investment Advisor, Hong Tran Financial accepts a fiduciary obligation to act in the client's best interests.

However, since brokers are only held to a "suitability" standard, they are not required to act solely in the best interests of their clients as fiduciaries are.

Client Focused

The sole income of Hong Tran Financial is derived from the client. Without any investment products to push or quotas to meet, this means continued success and growth of Hong Tran Financial depends on developing a strong relationship with the clients. What is best for the client is truly what is best for the firm.

On the other hand, a brokerage advisor's salary comes from the brokerage firm he works for and is likely based on a commission structure. With these immediate financial incentives pushing their efforts, this leaves less time for them to focus on your long term needs.